The rigorous way to test product positioning and messaging

We help Product Marketing replace internal assumptions with external validation and hand off a market-tested sales script that works from the first call.

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How it works

Find the words that make your ICP lean in

We write the variants, test them against your ICP, and hand off the version that converts.

Specific messaging for each use case and competitor

Automatically identify the right phrasing for every competitor, by converting your PRD to define use cases, pinpoint competitive alternatives, and write specific messaging for each.

Run multivariate tests across your ICP

Duologue conducts deep research on each prospect in your ICP to understand why a prospect should care. It then runs side-by-side tests to prove which message yields the highest conversion.

Hand off a market-validated playbook

Deliver a data-backed script that has already proven to convert, allowing revenue teams to focus purely on closing rather than trial-and-error messaging.

Benefits

Why rigorous testing pays off

It’s not just about finding better words; it’s about shortening sales cycles. Here is why doing the heavy lifting upfront helps your team close deals faster.

1 Validate by selling, not just asking

Asking a beta user "Do you like this?" gets you polite lies. Trying to get a cold prospect to book a meeting gets you the truth.

2 Sales will actually trust your messaging

When you hand them a script backed by cold hard conversion data, they won’t just read it, they’ll believe in it.

3 Real intent beats "beta feedback"

Customers in a feedback session are in a different mindset than prospects holding a wallet. Test with the latter.

4 Let Sales focus on closing, not marketing

It’s not a rep's job to A/B test value props on a live call. Their job is to close. We take the "testing" off their plate.

FAQ

Your questions answered

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The rigorous way to test product positioning and messaging

We help Product Marketing replace internal assumptions with external validation and hand off a market-tested sales script that works from the first call.