User research with real buyers who can "commit" to pay

We help Product Managers talk to prospects who book time because they need what you're building, not panelists who are paid to show up. When your user research generates pipeline, you have proof of demand that leadership pays attention to.

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How it works

Prioritize what gets built with data on what sells

We write the value props, test them against your ICP, and hand off the data on where the demand is.

Start by translating your raw product specs into prospect language

Automatically identify the right phrasing against every competitor, by converting your raw product specs (or a PRD) to define use cases, pinpoint alternatives customers use today, and write specific messaging for each.

Test with prospects who can say "No", and won't respond without a real pain

Reach out to prospects who match your ICP. These people are unforgiving! They will only book time if they have real pain and think you can solve it. Their willingness to respond is proof of demand.

Use findings to influence the roadmap with data on what actually sells

Track real customer intent for every new product idea to show hard data on which ideas on the roadmap are already generating pipeline and should be built first.

Benefits

Plan the roadmap with undeniable proof of demand

Bring a list of prospects ready to buy to your next meeting and make your roadmap direction completely revenue-backed.

1 Response is your validation

Prospects only respond if they have the problem. You're not asking "do you have this pain?", their reply already answered it.

2 Leadership believes in real revenue booked

When you show that real buyers in your target market want demos already, executives approve your roadmap.

3 Learn real buying criteria

Prospects tell you what would make them purchase, not just what sounds interesting. You get budget constraints, timelines.

4 Test pricing and willingness to pay

Prospects react honestly to pricing because they're evaluating real purchasing decisions.

FAQ

Your questions answered

Have questions? Here are some of the most common queries to help you get started.

Still have questions?

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Chat with a PM

User research with real buyers who can "commit" to pay

Chat with a PM