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How it works
Turn product launch cycles into structured, on-going sales feedback loops
Run every product launch by connecting revenue teams in the loop, turning sales conversations into insights that guide both the pitch and product.
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Set expectations, invite feedback
Define the “why” behind a product launch by defining the outcomes first, then validate those expectations with the revenue teams closest to customers.
Involve the people closest to outcomes
Let revenue teams help identify the right stakeholders for each product launch, based on their proximity to customers and the outcomes.
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Sales enablement plan that listens as much as it trains
Build enablement plans with department heads and teams, letting them add or adjust what matters most for their role.
Create GTM plans shaped with sales insight
Translate internal alignment into an external customer education plan shaped by the people closest to the customer.
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Get customer-facing teams to shape the GTM assets
Build assets for your product launch with input from sales teams, so every PDF, video, or deck reflects what customers actually want to know.
Measure the real ROI of every product launch
Track how each release drives pipeline, accelerates deals, and supports renewals, with numbers that your leadership can trust.
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