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How it works
Create a product launch process that scale with your team
As your PMM org grows, so do the moving parts. Duologue helps you bring structure to every launch, aligning stakeholders, defining roles, and managing complexity without slowing things down.
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Get everyone on the same page, early, especially on the outcomes
Prepare a release brief capturing the “why” and the “what”, not just the “when.” With outcomes clearly defined, you align the company around the impact you want to create.
Keep stakeholders who can influence the outcome close, and the rest in the loop
Mapping stakeholders early helps you spot gaps. You’ll see if someone with high influence isn’t involved yet, and bring them in before it’s too late.
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Align with leadership on sales enablement plan before you roll out to the team
If a team isn’t ready for a product launch, you’ll know early. That way, you can fix the gap internally before it shows up in the market.
Turn internal feedback into a clear go-to-market plan
With enablement done, you now have input from every team. Use it to build a GTM plan that shows who’s responsible, who’s consulted, and who’s informed, so everyone knows how to contribute.
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Support BDRs, AEs and CSMs with the right assets for their customer conversations
And measure not just how many times an asset was shared, but which ones drove engagement and influenced revenue.
Measure the real ROI of every product launch
Track how each release drives pipeline, accelerates deals, and supports renewals, with numbers that your leadership can trust.
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